What The Ducati Acquisition Could Mean For Royal Enfield

The Royal Enfield Classic 350 is the company's single largest selling model
The big news this week in the Indian motorcycle industry is that Royal Enfieldis still in the race to buy Italian motorcycle brand Ducati. According to latest reports, Royal Enfield is likely to make a bid of between $1.8-2 billion (that's over ₹ 12,000 crore) to acquire Ducati. It's still a bid though, and the actual acquisition, if it does happen, will be some time away. As such, Royal Enfield is already on a roll, and is counted among the most profitable automotive companies in the world. And acquiring an iconic brand like Ducati can only mean good news for Royal Enfield.